It's not just about investments...


How We Do It


Learn more


Learn more


Learn more

Maximize every financial opportunity.

Precedence Private Wealth takes a comprehensive approach that ensures you maximize your wealth.

Expand to Learn More

Choosing a financial advisor is one of the biggest decisions you'll ever make.

After all, this person will either help you realize your financial potential -- or not.

The problem with financial advisors today is . . .
every advisor sounds the same.

Let us guess the promises you have heard: 

"We'll match your investments to your specific needs, really listen, and we'll meet with you at least twice per year to review your portfolio and your strategy. . . let's mark up our calendars."

They'll probably also tell you: 

How big their firm is, how many billions in assets they manage, their general reputation and experience, and their great knowledge of financial instruments.

The question is: 


How do they go about actually delivering what they promise?

Well, they don't.

You see, planning your financial future is no easy task. In fact, planning is hardly about just putting together a portfolio and reviewing it twice a year. Nowadays, any robot can do that.

The reality is: 

Investing is only part of planning your financial future.

(There's much more to it.)

But, that's not what the financial services industry as a whole wants us to believe. We've been led to believe we should expect a financial advisor to put together a portfolio that matches our investment objectives. And, furthermore, if we do the "investing thing," we are effectively planning for our future.

This simply isn't true. True, valuable advice takes much more into consideration than just your investments.

Here's something that may surprise you:
From all of the assets managed by investment firms,

“85% of all Canadian equity funds underperformed the underlying benchmark in  2023!  

Where is the advice?!

We bet your advisor is not "advising" you about:
  • structuring your debts and mortgages most efficiently
  • maximizing your families cash flow
  • minimizing your tax exposure
  • ensuring your risk and insurance coverage is on point
  • proper completion of a last will and testament and other important legal documents
  • and should you have a business, how all this impacts your company and what matters for the future of your business
  • the best way to use any extra funds: investing, improving lifestyle, or reducing tax, paying down debt, etc.

They are likely just taking care of the aforementioned portfolio management and, based on statistics, under-performing the overall market at the same time.

What are you paying a financial advisor for?
And, what exactly are you getting advice about?

Just answer a few questions: 

Are your financial decisions taking you as far as possible?

How are you prioritizing where your money goes within your financial plan? 

How do you make sure you're taking full advantage of everything within the tax law, as well as the legal and financial knowledge arsenal to benefit you (and not only your portfolio)?

Taking control NOW can be the difference between:

  • Reaching financial independence . . .
    Providing for a child's education . . .
  • Becoming debt free. . .
  • Travelling the world . . .
  • Leaving an inheritance to your children . . .


We've built our firm on the idea that taking control of one's finances is one of the most ultimate forms of self-respect.

At Precedence, we believe it is personal.

We may have access to all the fancy systems for investment management, advanced tax strategies, etc. But, if we forget that there is actually a family's future behind each financial plan and recommendation we make, then it's not just our approach that has failed, so have we.

Setting Precedence Weekly

Financial strategies delivered weekly to your inbox.

All the advanced strategies Canadians need to seriously grow their wealth....
All in one place.

RRSP Melt-Down Strategy

Reduce Your Taxes in Retirement

Learn More

Your Infinite Banking Strategy

Learn More
Risk Parity
Investment Strategy

Protect Your Capital in ALL Types of Markets

Learn More
Mortgage Strategy

Pay Your Mortgage Off Up to 50% Faster

Learn More

Straight Forward Percentages

Our Fees


Investment Management*
Comprehensive Financial Plan
Written Tax Plan
Risk & Insurance Analysis
Learn More


Investment Management*
Comprehensive Financial Plan
Written Tax Plan
Risk & Insurance Analysis
Tax Advisory
Learn More


Investment Management*
Comprehensive Financial Plan
Written Tax Plan
Risk & Insurance Analysis
Tax Advisory & Accounting
Estate Planning
Learn More

There is no grey.
Your financial advisor has maximized your wealth or they haven't.

Join our Community

Stories, videos and our daily touch on every thing to do with creating and protecting wealth.

Core Strategies

Sharing the exact tactics and strategies we implement for our clients to enhance their wealth and their lives.

Get Connected

Articles and blogs geared toward sales people, business owners and executives on all areas of wealth management.

Get Inspired

Quotes, inspiration, tips and tricks that you can immediately use in your everyday life.

Our 2 cents on $

Live updates and breaking news throughout the day. A great place to connect with us for a personal 1-on-1 conversation.

Wealth Matters

Our weekly rants on important topics and for those times when a screen is not at arms reach.


View Dates

* All investment advice related to securities is provided by Todd McLay and his team, through Precedence Capital – Harbourfront Wealth Management Inc.
All securities products are provided by Harbourfront only, and all fees related to securities products are paid directly to Harbourfront.
Harbourfront is a member of the Investment Regulatory Organization of Canada and the Canadian Investors Protection Fund (CIPF).
* Source:  S&P500 Dow Jones Indicies LLC,